Gisele, who was recently named the UN's Goodwill Ambassador for the Environment Program, decided upon the brand's name as a play on the word seja, meaning "to be" in Portuguese, her first language. The extra "a" was added at the end because "words have a vibration, and aaah! is an exhalation, what you feel when you let go," she told Vogue.
The three-product line, which is sold only on sejaa.com, consists of a Day Cream, Night Cream ($70), and Mud Mask ($56). It also features a Pure Skincare Kit ($120), which includes a two-ounce jar of each product, a spa towel, and a mud applicator. Here is what Giselle had to say in Vogue about her new line.
On developing the line: "I wanted to teach girls to love themselves and take care of their bodies. What is the first thing you see every morning? Your face! What do you put every day on your face? Cream! I have made the simplest, purest cream — an everyday cream — but it comes with an affirmation."
On why she wanted a mud mask: "When I was a teenager, I had pimples — oh, God, every time someone looked at my face I thought they were looking at my pimples. I put mud on my face to dry them out, and it worked."
On why Sejaa will be sold online to create a community: "So I can give my little tips, and it's not me telling anyone to have an awakening."
On her secrets: "The first is wake up in the morning and be grateful you are here, alive and healthy. And the second is: Give."
I ordered the kit the day it came out, I had to wait a bit for shipping because it was back ordered due to a large demand I suppose. The customer service was great and they refunded the shipping cost since I had to wait two weeks. When I finally got it I was BEYOND excited.
The day cream had ingredients like purified water and aloe barbadensis leaf juice as the two FIRST ingredients, and other ingredients including algae extract, argan oil, and jojoba oil.
The night cream has similar ingredients but also included green tea leaf extract, royal jelly, and ginseng root extract.
( full ingredients listed below)
Sounds great right? Unfortunately the products did not live up to my expectations (sorry Gisele!) The day cream was not moisturizing enough for me (which was surprising considering I have combination skin) and my skin ended up over producing oil by the end of the day. The night cream was ok, nothing spectacular. It didn't hurt my skin, but I wouldn't say it really improved it either. The mud mask was good, but similar to other mud masks I have used. I usually use the Nars Mud Mask which is $45 for 3.6oz, as opposed to the Sejaa mud mask which is $56 for 2oz.
So here are the ingredients, so you can all make your own decisions. The ingredients sound great, and I love that its organic and eco friendly. I wish it just worked better for me!
Nourish skin and protect against free radical damage. This daytime moisturizer provides protective antioxidants and skin-softening active botanicals, including aloe vera, shea butter, jojoba and argan oils. Use Sejaa Day Cream in the morning as the final step in your skincare routine.Ingredients:
Purified Water, Aloe Barbadensis Leaf Juice, Caprylic/Capric Triglyceride Glycerin, Cetyl Alcohol , Carthamus Tinctorius (Safflower) Oleosomes, Cetearyl Alcohol, Vegetable Oil , Tocopherol Ascorbyl Palmitate Ascorbyl Glucoside, Rosa Canina Seed Extract, Algae Extract, Macrocystis Pyrifera Extract , Ascophyllum Nodosum Extractm Chlorella Vulgaris Extract, Butyrospermum Parkii (Shea) Butter, Argania Spinosa (Argan) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Borago Officinalis Seed Oil, Seawater , Chitosan Succinamide, Isostearic Acid Hydrolyzed Algin Sodium Citrate Dicetyl Phosphate Ceteth-10 Phosphate Citric Acid, Xanthan Gum, Phenoxyethanol Ethylhexylglycerin Fragrance which contains Santalum Album (Sandalwood) Essential Oil, Olibanum (Frankincense) Essential Oil, Rosa Damascena (Rose) Essential Oil.
Ingredients:Purified Water, Glycerin, Caprylic/Capric Triglyceride, Octyldodecyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Simmondsia Chinensis (Jojoba) Seed Oil, Microcrystalline Cellulose, Glyceryl Stearate, Aloe Barbadensis Leaf Juice, Glycine Soja (Soybean) Oil, Cetyl Alcohol, Ascorbic Acid, Tocopheryl Acetatem Retinyl Palmitate, Panax Ginseng Root Extract, Camellia Sinensis (Green Tea) Leaf Extract , Royal Jelly, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Butylene Glycol, Carnosine Cellulose Gum, Xanthan Gum, Phenoxyethanol Ethylhexylglycerin Fragrance which contains Santalum Album (Sandalwood) Essential Oil Olibanum (Frankincense) Essential Oil Rosa Damascena (Rose) Essential Oil
Detoxify skin and maintain a clear, fresh complexion with Sejaa Mud Mask. This treatment's unique combination of natural clays draws impurities from deep within the skin, while glycerin helps skin retain its natural moisture. Follow the suggested use for your individual skin type.
Ingredients: Purified Water , Bentonite, Montmorillonite, Glycerin, Ethylhexylglycerin , Caprylyl Glycol , Phenoxyethanol Hexylene Glycol